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Sunday, July 21, 2013
Social Network Monitoring
Social Network monitors are key for a lot of companies. As stated, Comcast even has professionals in the social network field that spend time strictly on these sites to find users that are talking about their product. To be more specific, they look for negative comments so they could assist the complainer and make them happy.
The ability to find something based of a post is part of the AI of searching tools. This is key for the business tool I would create. Using a company, such as Radian6, Alterian, or the others listed, I could hone in on the people using my product. This idea is very similar to what Comcast does. However, mine would be from a recruiter standpoint. As stated in my Info post, which is about who I am, I stated I am going to become a coach for Beachbody.com. An idea to recruit people for my group to coach is by monitoring social networks. What I would do is search hashtags of relevant items on Instagram, which is owned by Facebook, Facebook itself, and Twitter. For example, I just completed Insanity so I would see if anyone tagged #Insanity or #Digdeep or #MaxPlyo, etc. These are all popular terms related to the program. I could then message these people and recruit them.
This does not allow me to provide customer service as Comcast does, but actually grow my business and group as whole by being a recruiter. Social Networks provide endless information on anything you have to look for. When I first was getting into these workouts and programs, I used social networks to find actually people who could provide results and their personal thoughts on these systems. You cannot necessarily trust a commercial or brochure that says "Day 1" and "Day 60" with two pictures because the company will post their only success story or even lie. However, using social networks, I was able to connect with actually people who experienced the programs. These social network monitors let you create personal relationships with users and brings you deeper into the world of whatever your business or idea is.
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